Masterclass Landing page -
Paid ad to Masterclass registration

Designed high-intent clicks into masterclass signups with a seamless, high-converting landing experience.

Introduction

SkilloVilla is an online platform offering industry-aligned courses designed to enhance skills and ensure job readiness. With live classes, mentorship from top industry professionals, and comprehensive career support including resume building and interview preparation, SkilloVilla aims to bridge the gap between learning and earning. It boasts collaborations with over 300 companies, high placement rates and attractive salary packages for its graduates. The courses cover a range of fields, emphasizing practical, real-life problem-solving skills.

My Role

I'm the product designer for this project. I have worked ont this project with senior product designer (Aravinda Upathya) and product manager (Mohit) throughout this project.

Problem

Users were filling out forms from paid ads; the experience needed to eliminate friction and move users directly into masterclass registration.

PROBLEM 1

Quality of lead

Because of the lead form we are not able to showcase what will be delivered to the user.
Drop offs a higher due to lack of clarity and a clear indication to them about we are collecting lead without any value proposition
No urgency element is leading to avoid the ad/ lead form
No confirmation to user about booking masterclass.

PROBLEM 2

5% conversion of lead

Leads are send to LSQ automatically where sales has to convince user on booking FREE masterclass.
Approx 30% of the entire time spent by sales goes on convincing user on booking masterclass
Regular communication and a call has to be made on the day of masterclass to ask user to join masterclass

Process

Design sprints were divided into discovery, explorations, final design, review, and feature testing so the team could align on the conversion problem.

Qualitative analysis - User insights

I have taken a sample set of 30 users

Did you register for masterclass? Why?

To understand mentality and intent of user for doing so

What was the process of registering?

To understand a standard Q & A between users and sales team

Any pain points during registration?

To understand if user was frustrated and how may calls took for the registration?

Did you attend the masterclass?

To know the driving factor and intent towards it

Was the masterclass useful to you?

To understand the take on it

Did you need multiple masterclasses?

To understand Interest towards the offering & why

Qualitative analysis (sample set - 30 users)

Info on the ad and registration form didn’t urge them to register for masterclass
Users were ask to register themself on website during the call
Registration during a call is painful
Users feel they don’t need to join as it is time consuming and less valuable
Masterclass is useful for users

Competitors analysis

I have tried to get the closest competitors to have a fair analysis on their approach and way for designing masterclass/landing page

Scaler

After landing on Ad for scaler user lands on a landing page where they are trying to sell their value proposition
Urgency element is placed in the form to trigger user to register for the masterclass
Masterclass is been give for free to the users

Newton School

After landing on Ad for scaler user lands on a landing page where they are trying to sell their Credential
Companies hiring from Newton school section has been is present ot attract user towards the offerings
Masterclass is been give for free to the users